Minimalist Effect in the Maximalist Market

Minimalist Effect in the Maximalist Market was a project undertaken by designers Antrepo who decided to strip back well-known branded packaging to show the simplicity of products. The brand logos and designs are still evident in even the most basic versions that were created, this could prove that companies overload the product with unnecessary information.


After looking through numerous versions of different products, I think I actually prefer the more simple designs. 


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